With the Super Bowl and NBA All-Star weekend behind us this means March Madness is nearly upon us. I’m sure most of us know about March Madness, which is the nickname for the National Collegiate Athletic Association’s (NCAA) Division I men’s and women’s college basketball tournaments.
Emotions run high around this tournament, as millions of people across America fill out March Madness “brackets” with the hope of predicting the Final Four as 67 games are played over a 3-week period in March and April. I’m a life-long March Madness fan and I absolutely understand the excitement it generates. I even did my college Honors paper on inter-collegiate athletics (men’s football and basketball), how their teams performed, how far they got in tournaments and how that correlated with alumni contributions to the school. I won’t bore you with the findings here, but you won’t be surprised that money flowed in based on results relative to expectations; such is the very personal connection that sporting success generates.
